Rouge Group CONSULTING SERVICES

Our management consulting services focus on our clients' most critical issues and opportunities: strategy, technology, product management, and marketing, for high-tech industry sector. We bring deep, functional expertise and holistic perspectives.


STRATEGY

"The last thing IBM needs right now is a vision..." Lou Gerstner (when he joined as CEO).
"A strategy is a coherent and substantiated logic for making one set of choices rather than another." Greg Satell. 

 

Tricky problems must be shaped before they can be solved. 

  • Succinct problem definition and clearly defined objectives and success metrics
  • Stakeholder and organizational alignment
  • Setting clear goal and plans to achieve objectives
  • Defining scorecards and metrics to measure success

 

Strategic Alliance and Ecosystems

  • Technology Collaboration
  • Co-Innovation
  • New Business Development
  • Partnership Transformation
  • Go To Market Engagement
  • Partnership Governance

INNOVATION

Complex problems must be first well defined and looked through multiple lenses before they can be solved. Equally important is to identify who is best placed (internal or external) to solve the problem.

 

Finding novel solutions to important problems is not only hard, but complex.  

  • Problem and Domain definition
  • Managing innovation to achieve strategic objectives and solve customer problems
  • Build, buy, and partner analysis
  • Define Minimum Viable Products (MVP) and align roadmap with strategy and market needs

EXECUTION

  • Product Management and development
  • Business model planning and analysis
  • Create pricing and licensing models
  • Ecosystem and alliance development and management
  • Competitive analysis and Customer Life Time Value (LTV) analysis
  • Product Management and Development

MARKETING

  • Market Sizing and Opportunity Analysis
  • Market Entry Strategy
  • Market Segmentations
  • Customer Segmentation and Profile
  • Competitor Analysis
  • Value Proposition Development, Messaging and Positioning
  • Go To Market Strategy and Planning
  • Sales Operations Planning
  • Product Development
  • Product Portfolio Management

RESEARCH & ANALYSIS 

  • Quantitative and Qualitative
  • Primary Survey Techniques
  • Segmentation
  • Advertising Research
  • Ethnographics
  • Brand awareness research
  • Advertising concept / creative testing
  • Conjoint Analysis
  • Regression Analysis
  • Factor Analysis
  • Cluster Analysis